Join 20,000 authors and learn the latest techniques to give your books an edge from advertising, branding, and algorithms, to targeting, engagement, and reader psychology. Get some cool freebies for joining too, like a guide to building your platform and a comprehensive book marketing course. Yes, it's all totally free!
🎨 Watch me turn your books into killer ads
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Hey, I've spent the last few days working on the very first episode of the Image Workshop - where I turn your book covers into killer Facebook Ads. And it's just gone live on YouTube. Watch it here. Episode OneTo kick things off, I focus on the most fundamental issue I see with authors' Facebook Ads: composition. We take things slowly for the first couple of covers, before whizzing through a bunch more - showing how these principles apply to romance, thrillers, science fiction, fantasy, and historical fiction too. I plan to keep up that pace for Episode 2, and squeeze in as many of your book covers as possible, while focusing on a different design challenge in each episode, so we learn some new tricks every time. Share The LoveI hope you enjoy it, and I can't wait to hear what you think. This is the first bit of content to kick off the relaunch of my YouTube channel, so I'd really appreciate any shares. You can share the YouTube link above directly, or share this post on Facebook - it would help a lot. And of course subscribing to the channel on YouTube helps tickle the algorithms there too, along with liking and commenting and so on. Thanks as always for your support, Dave P.S. Writing music this week is SAULT with Wildfires. |
Decoders
Join 20,000 authors and learn the latest techniques to give your books an edge from advertising, branding, and algorithms, to targeting, engagement, and reader psychology. Get some cool freebies for joining too, like a guide to building your platform and a comprehensive book marketing course. Yes, it's all totally free!
Hey, I remember my first Black Friday in Portugal like it was yesterday. Mostly because it kicked off a few weeks early – “Black Month,” some retailers called it. I may have raised an eyebrow at the time, but it seems these guys were ahead of the game. Virtually every retailer is jumping the gun these days, with Amazon even jamming an extra Prime Day into October for good measure. It’s enough to make you wonder if the true meaning of Black Friday is getting lost. But fear not, pilgrim, your...
Hey, You're gonna love the latest episode of the Image Workshop - where I turn your book covers into winning Facebook Ads. This week we focus on fonts. Watch now on YouTube: We cover: how to choose the right font style for your ad where to find suitable, professional fonts - for free when to match the fonts on your book cover and why that's a sometimes a terrible idea! We take our time with the first ad, explaining the design logic behind every step so you can follow along with me. But with...
Hey, I’m going to argue with you today. Well, maybe not you specifically, but I’m going to high-tackle the growing consensus that Facebook Ads Don’t Work Anymore. The Book Marketing Tier List is back… and I’m here with it, to explain myself. Namely, why Facebook Ads are S-Tier. Still. In 2024. Before you harrumph too hard over there, let me add that I haven’t been boned by the 2024 changes which have caused such dismay in Authorland. My ads are still just as effective, and I think you can...